QR codes for events
Setting up a QR code for an event is a convenient way to give event crew and guests access to useful information.
Whether it’s for event WiFi access, ticketing and registration, ordering or purchasing food/drink/merchandise, accessing event information, booking live sessions or accessing alternative information, by the simple act of scanning a QR code you can take people directly to where there can obtain the right information.
The benefits? You’ll free up lots of customer service time, increase sales, and give event goers and traders a much more enjoyable experience.
When it comes to event WiFi, we use QR codes to provide traders with instant access to the network, and getting them online fast. In case you hadn’t noticed, WiFi is the first thing that traders need at an event after all.
How do you set up a QR code for an event?
Here’s a step-by-step guide on setting up a QR code:
Step 1. **Define the Purpose of the QR Code**:
Determine what you want the QR code to achieve. It could be for event registration, ticketing, access control, or providing additional event information.
Step 2. **Choose a QR Code Generator**:
There are many free and paid QR code generator tools available online. You can use websites, mobile apps, or specialized event management software. Some popular options include QR Code Generator, QR Stuff, and Eventbrite.
Step 3. **Access the QR Code Generator**:
Go to the QR code generator of your choice. You may need to create an account or provide some basic event information.
Step 4. **Select the QR Code Type**:
Most QR code generators offer different types, such as URL, text, contact information, or Wi-Fi connection. For an event, you may want to use a URL type QR code that links to a webpage or ticketing information.
Step 5. **Input Event Information**:
Depending on the selected type, provide the necessary information, such as the event’s website, ticketing page, or any other relevant details. If it’s for event registration, you could link to a registration form.
Step 6. **Customize the QR Code**:
Many generators allow you to customize the appearance of the QR code. You can change the colors and add a logo to match your event’s branding.
Step 7. **Generate the QR Code**:
Click the “Generate” or “Create QR Code” button. The generator will create the QR code.
Step 8. **Download and Save**:
After the QR code is generated, download it to your computer or device and save it for later use.
Step 9. **Print or Share the QR Code**:
Depending on your event’s requirements, you can either print the QR code on physical materials (like tickets or posters) or share it digitally through email, social media, or event apps.
Step 10. **Test the QR Code**:
Before the event, test the QR code to ensure it works properly. Use a QR code scanner app on your smartphone to confirm that it redirects to the correct webpage or registration form.
Step 11. **Distribute the QR Code**:
Share the QR code with your event attendees through appropriate channels. You can include it on tickets, event brochures, or emails.
Step 12. **Set Up QR Code Scanners**:
To scan QR codes at the event, make sure you have the necessary scanning equipment, such as smartphones or dedicated QR code scanners. Test the scanners to ensure they can read the QR codes effectively.
Step 13. **Train Staff**:
If you have event staff responsible for scanning QR codes, provide them with training on how to use the scanners and handle any issues that may arise.
Step 14. **Use and Monitor**:
Use the QR code for event access, registration, or ticketing. Monitor the scan data to keep track of attendance and gather valuable insights about your event.
Step 15. **Backup Plan**:
Always have a backup plan in case of technical issues or if someone can’t use a QR code for access. This might include manual check-in or alternative methods. Remember, that in order for people to access a QR code, they need to be online. If guests have no data on their phones, or no 4G then a QR code simply won’t work. It’s one reason why event internet can be critical to your event’s success.
How to use QR codes for data capture and lead generation
At Wireless Solutions, we’ve seen a big rise in demand for data capture over our WiFi networks.
Set up your QR code to automatically take the user to a captive portal landing page, and you’ll be able to gather as much data from them as you like, providing you’re willing to give them a fair deal in return.
Whether this is to order food and drink, gain entry to an event, access live seminars, download content or book an experience. Whatever the offering, you can capture data about your audience from your landing page.
Here are some ideas of data that you can capture. It’s best to work out what’s most valuable to your business:
- Email addresses
- Renewal dates
- Current suppliers
- Location
- Interests
- Age
The capabilities are endless, but you should have a good feel of what data is important to you, and what constitutes a lead. Then simply send your data over to your systems and populate your sales pipeline or CRM system with leads to follow up.
It’s cost effective, current data that’s worth it’s weight in gold!
As an added thought, why not sell this service to sponsors to make more money from your event?
Summary
Setting up a QR code for your event can enhance the attendee experience, streamline processes, and help you gather data for future events and marketing campaigns.
We’re finding that using QR codes for data capture when access the event WiFi is in more demand than ever. Capturing data with QR codes offers event producers an instant database of leads. And it offers a great sponsorship opportunity for those looking to raise brand awareness and generate leads.
If you’d like to discuss QR codes for your wifi or event internet access then we’d be happy to help
